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How digital commerce marketing is reshaping search, marketplaces and social

Marketing executives from Proctor & Gamble and Under Armour talked SEO, customer experience, and the influence of D2C. Taylor Peterson on February 20, 2020 at 3:21 pm MORE SAN JOSE – The rise of digital commerce is causing a sort of “renaissance” in today’s largest digital marketplaces, Search Engine Land Editor-in-Chief Ginny Marvin said Wednesday during …

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Amazon FBA challenges highlight broader vulnerability in e-commerce ecosystem

As sellers try to react quickly to ever-changing circumstances due to coronavirus, logistics and channel strategies may change forever. Ginny Marvin on March 30, 2020 at 1:07 pm MORE “This is definitely a pivotal moment,” said former teacher turned entrepreneur Lisa Abel last week. Her business, selling the series of specialized classroom materials she developed, is …

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The return of retail stores: If you reopen will they come?

Surveys say consumers will be cautious, but foot traffic from Georgia suggests the novelty of offline shopping may lure some people back into stores. Greg Sterling on May 11, 2020 at 2:37 pm MORE The news has been filled recently with images of angry protesters agitating for the “reopening” of local businesses. That’s now happening in …

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Retailers can now link their PayPal and Google Merchant Center accounts

The integration makes it easier to get up and running with Google’s free Shopping listings. Ginny Marvin on May 12, 2020 at 3:42 pm MORE When Google announced last month that its Shopping search results would include free listings, it also announced an integration with PayPal. That integration is now live. Retailers and brands using PayPal as …

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Soapbox: As customers are forced to cheat on their favorite brands, will they come back?

Ongoing supply chain shortages are part of our collective reality as retailers struggle to keep products stocked. Greg Heist on May 20, 2020 at 8:05 am MORE With desperate times come desperate measures. As retailers and etailers struggle to keep products stocked by the hour, many of us can attest to forgoing our favorite brands for …

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4 takeaways from Walmart’s Q1 earnings for brands, e-commerce marketers

Walmart is shuttering Jet.com as it embraces an omnichannel strategy and looks to make e-commerce more profitable. Ginny Marvin on May 20, 2020 at 3:29 pm MORE Walmart U.S. reported total revenue of $134.6 billion, up 8.6% year-over-year for the first quarter in its fiscal year 2021. The financial report sheds light on the company’s shifting approach to …

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Let’s hope COVID-19 isn’t a ‘mass extinction event’ for small businesses

SMBs spend billions annually on digital advertising and marketing services. Greg Sterling on May 26, 2020 at 1:18 pm MORE Most of the attention surrounding the economic fallout from COVID-19 has focused on job losses — now 38.6 million since March. Census data also indicate that roughly 47% of U.S. households have been impacted by layoffs …

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May e-commerce exceeds holiday 2019, setting up the battle of the marketplaces

Walmart brought in more online revenue than eBay in May for the fist time. Greg Sterling on June 15, 2020 at 5:45 pm MORE Despite the reopening of physical retail stores, double-digit commerce gains appear permanent. Adobe’s latest Digital Economy Index report, reflecting online buying in April and May, found digital shopping activity exceeded holiday 2019 by …

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