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Google expands organic Surfaces across Google inventory to Search

Plus, some early stats on the effect of free listings in Google Shopping. Ginny Marvin on June 29, 2020 at 2:02 pm MORE Following the significant move of bringing free product listings to Google’s Shopping tab results in April, Google is starting to extend them into the main Search results. The company announced Monday that the product listings in Search …

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Google positioned to dominate the ‘O2O economy’

Online-to-offline: Nearly $12 trillion in offline economic activity is likely impacted by the internet. Greg Sterling on June 29, 2020 at 2:08 pm MORE Google is the company in the strongest position to capitalize on the massive online-to-offline (O2O) economy. I discussed Google’s dominant position linking the digital and physical worlds, Google My Business’ evolution and …

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Building a better Budweiser eCommerce platform

e. “We have integrated VTEX with a point-of-sale system to start building a system with loyalty points.”  VTEX dramatically decreased AB InBev’s time to deploy eCommerce, shortening the time-to-revenue cycle. With lower overhead in personnel and IT expenses, AB InBev has been able to test different business models in foreign markets, including Latin America, its …

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With an eye toward deal-seekers, Google releases promotions, pricing updates for both advertisers and users this holiday season

Pricing and promotions in Google Shopping could be more important than ever this year. Ginny Marvin on October 22, 2020 at 9:07 am MORE Along with updates for merchants’ holiday Shopping campaign efforts, on Thursday, Google announced consumer-facing updates in Shopping that retail marketers should pay attention to — particularly as it relates to the importance …

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Online holiday sales could reach $200 billion according to Adobe

Smartphones will drive the majority of online retail traffic and 42% of sales. Greg Sterling on October 28, 2020 at 12:46 pm MORE Holiday e-commerce spending is poised to exceed $189 billion in the U.S., according to Adobe’s most recent forecast. That represents 33% year-over-year growth. However, online revenues could reach or exceed $200 billion if physical stores …

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Google’s new holiday gift guide is built to send users to Google Shopping results

The new microsite may help marketers get more exposure for their organic Google Shopping listings. George Nguyen on December 2, 2020 at 6:00 am MORE Google has launched the “Google Shopping Gift Guide,” a microsite that highlights products it predicts will increase in popularity in the US this month, according to Google search trends over the …

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