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Plus, some early stats on the effect of free listings in Google Shopping. Ginny Marvin on June 29, 2020 at 2:02 pm MORE Following the significant move of bringing free product listings to Google’s Shopping tab results in April, Google is starting to extend them into the main Search results. The company announced Monday that the product listings in Search …

Google expands organic Surfaces across Google inventory to Search Read More »

Online-to-offline: Nearly $12 trillion in offline economic activity is likely impacted by the internet. Greg Sterling on June 29, 2020 at 2:08 pm MORE Google is the company in the strongest position to capitalize on the massive online-to-offline (O2O) economy. I discussed Google’s dominant position linking the digital and physical worlds, Google My Business’ evolution and …

Google positioned to dominate the ‘O2O economy’ Read More »

e. “We have integrated VTEX with a point-of-sale system to start building a system with loyalty points.”  VTEX dramatically decreased AB InBev’s time to deploy eCommerce, shortening the time-to-revenue cycle. With lower overhead in personnel and IT expenses, AB InBev has been able to test different business models in foreign markets, including Latin America, its …

Building a better Budweiser eCommerce platform Read More »

Here’s what marketers should expect, plan for and start doing now to maximize sales and revenue this season. Ginny Marvin on October 21, 2020 at 4:01 pm MORE Consumers’ accelerated shift to online shopping will be one of the lasting trends of 2020. Nearly three-quarters (73%) of U.S. holiday shoppers said they plan to shop online …

What Prime Day signals for 2020 holiday retail Read More »

Pricing and promotions in Google Shopping could be more important than ever this year. Ginny Marvin on October 22, 2020 at 9:07 am MORE Along with updates for merchants’ holiday Shopping campaign efforts, on Thursday, Google announced consumer-facing updates in Shopping that retail marketers should pay attention to — particularly as it relates to the importance …

With an eye toward deal-seekers, Google releases promotions, pricing updates for both advertisers and users this holiday season Read More »

Smartphones will drive the majority of online retail traffic and 42% of sales. Greg Sterling on October 28, 2020 at 12:46 pm MORE Holiday e-commerce spending is poised to exceed $189 billion in the U.S., according to Adobe’s most recent forecast. That represents 33% year-over-year growth. However, online revenues could reach or exceed $200 billion if physical stores …

Online holiday sales could reach $200 billion according to Adobe Read More »

After all the preparation, here’s what paid search and social marketers will be doing this week to manage their holiday campaigns and promotions. Ginny Marvin on November 24, 2020 at 1:17 pm MORE The so-called Cyber Five days — Thanksgiving to Cyber Monday — are nearly upon us. In a year unlike any other, we wondered …

Take a peek into PPC routines during Cyber Five week Read More »

Friday was the biggest online shopping day ever. Cyber Monday is poised to beat it. Kim Davis on November 30, 2020 at 11:49 am MORE Last month, we asked some industry experts whether economic uncertainty or increased comfort with online shopping would be the headline for this holiday season. It looks like we know the answer. …

Online shopping hits new records over the holiday weekend Read More »

The new microsite may help marketers get more exposure for their organic Google Shopping listings. George Nguyen on December 2, 2020 at 6:00 am MORE Google has launched the “Google Shopping Gift Guide,” a microsite that highlights products it predicts will increase in popularity in the US this month, according to Google search trends over the …

Google’s new holiday gift guide is built to send users to Google Shopping results Read More »

More digital retail conversions are happening on mobile in 2020. Ginny Marvin on December 11, 2020 at 4:24 pm MORE It wasn’t that long ago that mobile was primarily considered just the first stop in a conversion journey that, nine times out of ten, ended on desktop. Mobile accounted for just 13% of digital sales at the end …

Mobile shopping is gaining share this holiday season Read More »