My Account

SEO takeaways from 2020: A review of the most unusual year for search

A review of SEO and search engine updates in 2020 right from Google, Baidu, Bing, DuckDuckGo, GIPHY, and more. Plus, a bonus list of key SEO trends for 2021. 30-second summary: Google launched over 4,000 search improvements and new features throughout 2020. Baidu continued to crack down on poor quality sites with its 2020 updates …

SEO takeaways from 2020: A review of the most unusual year for search Read More »

Google’s new Small Business Advisors program aims to help SMBs grow

Don’t think of it as an enhanced version of Google Support. Greg Sterling on November 17, 2020 at 10:14 am MORE Google has beta-launched a program for small businesses (SMBs) to help them become better marketers on Google. Called Small Business Advisors (SBA), the program offers 50-minute individualized consulting sessions on a range of products from Google My …

Google’s new Small Business Advisors program aims to help SMBs grow Read More »

Google Maps local listing now showing web search results

As you scroll through the local listings in Google Maps, Google may show you web results at the bottom. Barry Schwartz on December 15, 2020 at 8:41 am MORE Brian Barwig spotted Google displaying web search results in the Google Maps local search results listings for an individual business. Brian, a local SEO, said “we are noticing a …

Google Maps local listing now showing web search results Read More »

301 redirect: Google Webmasters Central to Google Search Central

Five years in the making, the Webmasters Central brand gets retired. Barry Schwartz on November 11, 2020 at 11:00 am MORE After more than 14 years, Google Webmasters Central is becoming Google Search Central, the company announced Wednesday. With the name change, some of the Google Webmaster Central properties are going to be redirected to the new location, …

301 redirect: Google Webmasters Central to Google Search Central Read More »

Analyzing competition with SE Ranking tools

Unravel your competitors’ secret strategies and leave your rivals behind with SE Ranking, all-in-one software for SEO professionals. Sponsored Content: SE Ranking on November 19, 2020 at 7:30 am MORE Competitor analysis is a crucial part of any SEO strategy. Whether you’re just estimating your chances of conquering a new niche or already trying hard to …

Analyzing competition with SE Ranking tools Read More »

Google launches new crawl stats report in Search Console

Google has revamped the crawl stats report to provide actionable and useful data to your crawling issues. Barry Schwartz on November 24, 2020 at 11:13 am MORE Google has announced the launch of a new crawl stats report in Google Search Console. You may be able to access this report over here but keep in mind Google is rolling this …

Google launches new crawl stats report in Search Console Read More »

Google: Page experience signals for ranking apply only to mobile

A new FAQ page answers questions about ranking, various site architectures, AMP and more. George Nguyen on December 2, 2020 at 6:19 pm MORE Google has published a list of frequently asked questions regarding Core Web Vitals, the company’s set of performance metrics pertaining to user experience, and the upcoming Page Experience update, which will roll out in May 2021. …

Google: Page experience signals for ranking apply only to mobile Read More »

Five ways to become a ‘Search Sherpa’ for your own organization

Search marketers who have a thirst and curiosity to continually learn and grow are the ones that achieve excellence. Lisa Little on December 7, 2020 at 8:00 am MORE Search is a specialty area that can be extremely difficult to learn, understand and stay up to speed with industry standard. Just when you get your footing, …

Five ways to become a ‘Search Sherpa’ for your own organization Read More »

How much does Google’s new search term filtering affect ad spend transparency? Here’s how to find out

This script will show you the daily percentage of clicks going to search terms that Google doesn’t report. Frederick Vallaeys on September 16, 2020 at 10:20 am MORE Google announced at the start of September it would reduce the visibility of search terms shown in reports for advertisers. Privacy was the reason cited by Google but advertisers quickly …

How much does Google’s new search term filtering affect ad spend transparency? Here’s how to find out Read More »

Scroll to Top