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Microsoft’s Digital Marketing Center for search and social management adds features, opens beta

The free platform is now open to U.S. small businesses. Ginny Marvin on October 7, 2020 at 10:52 am MORE Microsoft Digital Marketing Center (DCM) is now available in open beta in the U.S. The company had been piloting the free platform designed for SMBs to manage automated search and social campaigns across Microsoft, Google, Twitter, Facebook and …

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Google’s Auto Applied Recommendations catch advertisers, agencies off guard

The auto-applied changes do not show in Google Ads change history logs. Ginny Marvin on November 17, 2020 at 9:56 am MORE In January 2019, Google notified advertisers and agencies about a new program in which Google Ads would automatically make changes in ad accounts — unless the advertisers opted-out of the pilot program. It caused a big …

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Halting campaigns shouldn’t be your only brand safety precaution

After the storming of the Capitol, some brands are going dark with their social media ads, but a rapid response workflow and diversifying channels can help them continue to drive business. George Nguyen on January 8, 2021 at 4:29 pm MORE As the United States reflects on the riot that occurred on Capitol Hill on Wednesday, social …

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SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more

Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and news. George Nguyen on December 31, 2020 at 8:00 am MORE Last year, we called 2019 a “roller coaster of ups and downs.” Hindsight is 20/20, and while many of us can’t wait to put 2020 in …

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Google’s Lighthouse is now recommending JavaScript library alternates

Lighthouse now serves as a beacon for warning you when your project includes old libraries that have modern alternatives. Detlef Johnson on January 5, 2021 at 2:41 pm MORE Using the notion of a lighthouse as a metaphor, Google Lighthouse steers developers away from the rocks by shining light at issues it discovers on an asset-by-asset basis. With …

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