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Google local ads gain Smart Bidding for store sales, ‘pick up later,’ service attributes

The company is investing heavily to address the dominant online to offline use cases, including buy online, pickup in-store. Greg Sterling on September 23, 2020 at 7:00 am MORE Responding to user behavior and its own evolving search query data, Google continues to build bridges between the digital and physical worlds. Just a week ago, the …

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Google takes Local Services Ads to Europe

Searches for local services grew more than 25% YoY across European countries. Greg Sterling on September 30, 2020 at 4:59 am MORE Google’s Local Services Ads (LSAs) program is now rolling out in Europe. It will initially be available for 16 home services categories (not professional services) in 10 countries: Germany, UK, France, Austria, Belgium, Ireland, …

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Google My Business and reviews gain in 2020 Local Ranking Factors survey

But rankings and conversions aren’t always the same thing. Greg Sterling on October 5, 2020 at 3:00 pm MORE Google continues to pour more resources into local, with multiple ads innovations and Google My Business feature enhancements in the past six months. Google’s introduction of GMB video conferencing and the recent move to auction-based pricing for Local Services Ads are examples. Despite all the …

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Yelp introduces new ‘business accused of racist behavior’ consumer alert

Well-intentioned initiative might be problematic in some cases. Greg Sterling on October 9, 2020 at 4:43 am MORE Yelp announced two initiatives designed to fight racism and promote diversity and inclusion among local businesses. The company expanded a relationship with non-profit consortium Open to All to make training resources available “for small and medium-sized businesses to uplevel their diversity and …

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Google testing new ‘call history’ feature for Google My Business

The missed call log will remain available to businesses for 45 days. Greg Sterling on October 7, 2020 at 12:18 pm MORE Google is testing a new feature in Google My Business called “call history.” It’s designed to help businesses see and respond to missed calls coming from Google Search and Maps. It’s opt-in and currently …

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Confused by Facebook’s Limited Data Use for CCPA? You’re not alone

How to respect user choice and still market in California effectively. Ginny Marvin on September 4, 2020 at 2:45 pm MORE Facebook’s response to CCPA, Limited Data Use (LDU), was late and continues to be confusing and challenging for advertisers. You might not even know if your Facebook marketing is CCPA compliant right now. And, if …

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Social Shorts: Snapchat reach campaigns, Facebook attribution change, TikTok downloads can continue

The social media marketing week in review: A round up of news and announcements you may have missed. Ginny Marvin on October 5, 2020 at 9:00 am MORE Snapchat pitches Platform Burst reach option for advertisers Snapchat is floating a new advertising offering called Platform Burst. The idea is to guarantee that “campaigns will reach at …

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Facebook launches new Shopping audiences, Instagram Product Tag ads, tests Shops discounts

Facebook continues to expand Shopping capabilities and features across its platforms. Ginny Marvin on October 21, 2020 at 9:25 am MORE As we head into the holiday season, Facebook is rolling out several new features for e-commerce marketers and brands. It is also launching promotional support for Black-owned businesses and training and software discounts for small …

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More Facebook Ads bugs unnerve advertisers ahead of Black Friday, Cyber Monday

Will Snapchat and Pinterest benefit from advertiser frustrations? Ginny Marvin on November 6, 2020 at 2:19 pm MORE Facebook Ads has earned a reputation for being particularly glitchy and unpredictable. Over the past 12 to 18 hours, many advertisers experienced issues with temporary ad disapprovals and accounts being disabled.https://platform.twitter.com/embed/index.html?creatorScreenName=ginnymarvin&dnt=true&embedId=twitter-widget-2&frame=false&hideCard=false&hideThread=false&id=1324556832484937728&lang=en&origin=https%3A%2F%2Fsearchengineland.com%2Fmore-facebook-ads-bugs-unnerve-advertisers-ahead-of-black-friday-cyber-monday-343557&siteScreenName=sengineland&theme=light&widgetsVersion=ed20a2b%3A1601588405575&width=500px “This is the second widespread bug that …

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Social Shorts: Snapchat advertiser certifications, YouTube masthead ads go full CPM, more

The social media marketing week in review: A round up of news and announcements you may have missed. Ginny Marvin on November 9, 2020 at 9:30 am MORE Facebook Ads bugs unnerve advertisers Last week, more bugs beset a wide number of advertiser accounts and ads, causing temporary ad disapprovals and accounts being disabled. “This is …

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