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Social Shorts: Instagram pegs Reels and Shop, Pinterest’s engagement metric, TikTok’s size and more

The social media marketing week in review: A round up of news and announcements you may have missed. Ginny Marvin on November 16, 2020 at 8:30 am MORE Why Pinterest moved beyond CTR to understand ad engagement  Relying on a straight click-through rate metric to understand how ads are resonating has its shortcomings, explained Pinterest engineers …

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Social Shorts: Twitter adds frequency caps, Reddit’s audience grows, Facebook buys Kustomer

The social media marketing week in review: A round up of news and announcements you may have missed. Ginny Marvin on December 7, 2020 at 9:30 am MORE Twitter enables frequency capping for all campaign types Advertisers can now control the number of times ads are shown to users with campaign frequency caps. The feature is …

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